Ephesians 1:4 Even as He chose us in Him before the foundation of the world to be holy and without blemish before Him in love
1 Peter 1:16 Because it is written, You shall be holy because I am holy.
God chose us in his great love so that we may be holy. God is able to do what he says. So if we are experiencing God’s love then we must experience his holiness too otherwise we will be deceived.
Also because of his love, we are called to respond to God as he desires in 1 Peter 1:16 by being holy. If we are really grateful to God for his great salvation then the convictions of the Holy Spirit will flow over us moment by moment, driving us to repentance and creating in us a zeal to be holy and also God’s power can help us to overcome the enslaving passions of temptations before they are birthed onto sin.
All this is possible because of God’s great salvation which was given to us “in love“.